SERVICES

Visual Identity
Logo Design
Character Design

CLIENT

MORRIS Wine Bar

MORRIS is a wine bar located in the heart of Tijuana, Mx. focused on serving low-intervention wine from national and international producers, craft beer, mezcal and sake with a casual food service and small portions made with quality ingredients.

When we talked with Chefs April & Mickey (owners) about the brand, they had the idea of developing an identity based on the life experiences of "Morris" (April's grandfather) who had written down his experiences in a diary, mentioning how fun and unique his personality was. We instantly came up with the idea of creating a character that would help visually communicate the message and attitude of the brand, relaxed, fun, interesting, intelligent, open-minded and explorer, followed by a fun and tropical color palette.

Grandpa Morris was a character! Through his experiences that he left captured on sheets written on a typewriter, he tells us how fun and special his life was.

Today his person lives in the identity of @morriswinebar where you can enjoy unique wines, toothsome eats and good music in his honor. Cheers for Morris!